Create a bold, category-leading strategy.
Join Strategy Therapy to build a strategy around the one thing that makes your business different. 

  • Strategy Therapy Fundamentals in at-your-own-pace lessons that dive deep so you can assess your current strategy and understand what needs to change. 


  • Proven Frameworks & Strategies that have reshaped the way Silicon Valley startups and Fortune 500 executives approach strategy—with templates to help you implement them. 


  • Custom ChatGPT Prompts that roast your strategy so you can honestly assess what makes you different and where you're at on the Strategy Chessboard.


  • 60-Minute Live Workshops with insights, guidance, and mentoring from the Category Pirates and fellow students. 


  • Radically Different Thinkers who are responsible for holding each other accountable and coaching each other up so you all can improve your strategy.


  • [BONUS] FREE eBook: The Annual Strategy Planning Trap mini-book


  • [BONUS]: Free Strategy Chessboard Framework Guide that shows the framework, tactics, and 2 industry-specific examples.


  • [BONUS] FREE 1-month paid subscription to the Category Pirates newsletter.


  • 100% refund policy if you are unhappy with the purchase after 3 days.

Questions? We've got answers.
  • What's the time commitment?
    The Strategy Therapy course is asynchronous so you can complete it on your schedule. The core training is about 5 hours long, but the exercises, prompts, and reflective thinking are best absorbed over a few weeks. In addition to the self-paced training, there will also be live workshops with the Category Pirates. Each live workshop is 60 minutes long, and these are a great way to get feedback and learn from others.
  • Will this help if I've already completed my annual strategy plan?
    Yes. In fact, you might be at an advantage.

    Strategy Therapy teaches a new way of approaching strategy planning that you likely haven’t seen anywhere else. Once you learn the approach and understand where your company sits on the Strategy Chessboard, you can immediately apply it to your current business. You don't have to wait until next year to get the benefits and know you're on the right track.
  • What if I can't attend the live workshops?
    If you can't attend a live workshop, know that we record each of them and share the video replays with a summary, key takeaways, transcripts, and everything you could possibly need to soak the learnings out of them. If you have questions after watching a recording, you can reach out to other crew members or us Pirates for help.

    We do our best to accommodate everyone, but we can't promise our timing will align with your schedule.
  • Can’t I learn this myself with all of the free content out there?
    It’s possible. But you might not find much information about the Strategy Therapy framework because (from what we've seen) no one has ever taught how to approach strategy in this way.

    We created the mini-course because we heard from so many leaders frustrated with the annual strategy planning process. They've read all the strategy books and still feel like they're locked in a competition-first approach. And between the hours spent aggregating all of the free content, chasing down senior-level executives to try and unlock this approach, and trying to figure out the pitfalls and challenges on your own...

    We think the $1,000 is well worth it.
  • How long do I have access to the course materials?
    Once a Strategy Therapy Pirate, always a Strategy Therapy Pirate. You’ll have access to the platform and this course material for as long as it exists in the Category Design Academy.

    This includes all training, resources, and materials shared within the mini-course.
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  • Total payment
  • 1xStrategy Therapy$1000
    -+

All prices in USD