"After reading "Play Bigger," I was champing at the bit to go through Strategy Therapy! It exceeded my expectations. The coursework and live guidance helped me define the problem we're solving, and thus our category, more clearly. It's a lovely thing to know (not just dream) that your company can create a new category. Strategy Therapy is whacking the path through the jungle to get there!"
"The source of volume analysis hit me in the face like a sack of bricks. I didn't think I had very much data to support my whole program. And I realized I have a ton of data about people when they enter the category, when they start making money, how they start making money. I have a lot of stuff, and it didn't really click for me until I did the Strategy Therapy course."
