Creator Capitalist: How To Design Your Career & Get Paid To Be You

Design a career around what makes you unique. Stop trading time for money. And build financial freedom — on your terms.

Quiz: Are you ready to take control of your career?

Are you doing great work… that’s building someone else’s dream? You’re not alone. Most people we work with feel stuck in jobs that waste their potential. Creator Capitalist helps you reimagine work around your Superpower—so you can design your dream career.
Do people say, “You should charge for this,” but you’re not sure how? That’s exactly what this course is for. We’ll help you find your niche, package your knowledge, and create tiered offers that meet your Superconsumers where they are—so they can scale with you.
Are you running a side business but unsure how to make it your main career (without going broke or burning out)? We’ll explain how to turn your side business into a full-time career—one that earns real income and creates real freedom.
Have you ever looked at someone making money online and thought, “I could do that… but way more legendary & different”? You don’t need to copy what others are doing—you need to build something no one else can replicate. This course helps you uncover what makes you uncopyable and turn that into your most valuable asset.
If any of these sound familiar... Welcome aboard. You're one of us.

Stop being a cog. Start being a category of one.

You don’t need another certificate. You don’t need another boss. You need a system to turn your unique skills into serious leverage.

Creator Capitalist is NOT about “how to launch a course / book / newsletter” product.

This is foundational career category design for people who want to own their future. To do that, we help you build the 4 forms of Creator Capital:

Financial Capital


Don't spend years stuck in drudgery work. Build a financial runway, so you can bet on yourself without burning out. (You need less runway than you think!)

Reputation Capital


The most dangerous reputation destroyer? Letting someone else define yours. Become known for something different — not just “better."

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Relationship Capital


Networking without building relationships is meaningless — and you’ll be stuck as a contributor forever. Learn how to create connections that accelerate your career.

Intellectual Capital


If you don’t put your best ideas and know-how out there in your name, someone else will. Turn your weird, overlooked knowledge into assets you can monetize.

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Don't take it from us

A word from fellow pirates

Danny Bauer

Chief Ruckus Maker

Learning category design is one of the best investments I’ve made in myself. I’m seeing a different response in the marketplace and feel so good sharing my POV.

Pablo Gonzalez

Founder of Be The Stage

I’ve known committing to my business was the right decision—I’ve just been terrified to do it. I went for for it and now make the most money of my life.

Want a look below deck? Watch the first lesson

What You'll Walk Away With

A clear POV that sets you apart in any industry

You'll discover your superpower—the one thing that makes you unique—and write a powerful POV statement.

A diagnostic for when to quit (or stay & scale)

We Pirates have all quit our jobs—we'll walk you through the context and share a self-assessment to help you decide.

A plan to create assets that scale while you sleep

We'll give you a map to monetize what you already know—so you're not starting from scratch.

A map to build offers & attract Superconsumers

You'll get the exact steps to build your Good, Better, and Best offers—and examples + pricing at each tier.

Get Instant Access & Life-Long Results

The Creator Capitalist system is designed to pay for itself in clarity, confidence, or cash—before you even finish the last lesson.

Module 1: Position Yourself (Discover Your Superpower)


Uncover the one thing that makes you, you—and makes you valuable. The thing that only you can do. You'll learn how to:

 

Identify your unique Superpower 

Turn your Superpower into a category POV

Create a POV statement that instantly positions you as different (not just better) 


If you're known for everything, you're remembered for nothing. This module makes sure you stand out in a sea of sameness.

Module 2: Plan For Success (Design Your Dream Career)

You have more knowledge and assets than you think. See how to turn your existing skills, relationships, and knowledge into leverage. You’ll learn how to: 


Audit your 4 forms of Creator Capital: Financial, Reputation, Relationship, & Intellectual 

Build a realistic, custom runway so you can go all-in 

Start designing a life that funds freedom, not just survival 


You don’t need to wait until you “have it all together.” You just need to know what you already have—and how to use it.

Module 3: Get Paid To Be You (Create Good / Better / Best Offers)


Package your value into irresistible offers that meet people where they are—and grow with you. You’ll learn how to:


Build out your Good, Better, Best offer ladder 

Use our plug-and-play offer template (+ pricing examples) 

Turn your knowledge into income—without selling your soul or burning out


Getting paid isn’t the end goal. It’s the start of building a business and career that reflects who you really are.

Meet Your Pirate Instructors

Thrown out of school at 18, Pirate Christopher didn’t follow traditional career rules—he redesigned them.

He became a 3x CMO for publicly traded companies in Silicon Valley, a venture advisor to 50+ startups, and the bestselling co-author of Play Bigger, Niche Down, Snow Leopard, and more.  He’s the co-creator of Category Pirates and host of two #1 business podcasts (Follow Your Different and Lochhead on Marketing).
Pirate Eddie always saw the world differently—which didn't fit the corporate mold forever. 

He began his career as a consultant for the Cambridge Group, driving $8B+ in revenue for category leaders. At 43, he quit to found Eddie Would Grow—a strategic advisory firm that helps Category Kings scale. He’s the author of Superconsumers, has written more for Harvard Business Review on category creation than anyone else, and a co-creator of  Category Pirates.
Pirate Katrina is an editor who turned a love of writing and entrepreneurship into a life of creative freedom. 

After 10+ years of writing for Silicon Valley founders, running editorial teams, and helping scale a 7-figure ghostwriting agency, Katrina joined Category Pirates. Today, she helps entrepreneurs build their reputations, turn ideas into assets, and create content that shifts how people think.

The Value of Creator Capitalist

This isn’t a generic digital course. It’s the career design system we’ve personally used to create freedom, flexibility, and leverage in our own lives—and to help 100+ professionals do the same.

But here's a bigger truth:

If this course gives you the clarity and confidence to delay quitting your job by just one more paycheck…that’s $5,000 saved (based on U.S. average income). That alone makes this course a 10x ROI.


It’ll likely pay for itself before you even finish it.


Said differently: It's a career investment to buy you years of freedom, income, and leverage.
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    Join Creator Capitalist & Get Paid To Be You
    The Creator Capitalist course is already helping founders, consultants, and creators get paid to be themselves. 

    Inside, you’ll find bonus lessons, AI-powered exercises, and a step-by-step system to design a career on your terms. 

    Join now and start building your future career.
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    • 1xCreator Capitalist$500
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      Still Wondering If This Is For You?

      We created this course to make sure you never again have to: 


      • Wait years (or decades!) to get paid what you’re worth
      • Let someone else define your reputation and roles
      • Waste your career potential building someone else’s dream 


      The longer you wait, the longer you delay the career (and income) you want.

      • Is this course for me if I’m still working a full-time job?
        Yes. In fact, this course was designed for you. Creator Capitalist helps you build your financial runway, reputation, and intellectual capital while still collecting a paycheck—so you can make the leap when you're ready, not when you're desperate.
      • How long will it take to complete the course?
        The core content is self-paced and designed to help you get clarity fast. Most students can move through the core modules in just a few days—but the real value is in revisiting the exercises, AI prompts, and offer-building tools as you start applying them in your business.
      • I already have a side business—will this still help me?
        Absolutely. If your business isn’t scaling, it’s likely because your POV, positioning, or pricing needs work. This course shows you how to turn a “good idea” into a category of one business—and get paid what your knowledge is actually worth.
      • What if the course doesn't work for me?
        We know our content (and style!) isn't for everyone. But we do know our frameworks, training, and exercises work for people with an open mind and a willingness to do the work. If you feel the course isn't for you within 14 days of purchase (and you've completed less than 50% of the course), we'll give you a full refund.

      You don’t need a "better" resume. You need a different category.